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KCRA and KQCA are owned by the infamous Hearst-Argyle Television station group.  Both stations share facilities on Television Circle in downtown Sacramento, and KCRA produces all of KQCA's newscasts.  In fact, nothing is different in the KCRA newscasts on KQCA, right down to the channel number bug in the corner.  

KCRA is the home to DMA 19's number one newscasts (in terms of ratings) and produces more news than any other station in the market, with eight hours every weekday.  Although, I predict that KCRA won't be the ratings leader for long.  The once "ratings powerhouse" is quickly being overtaken but its downtown neighbor, KXTV.  KXTV wins more awards than KCRA (including honors for best newscast, News10 at 6:00), and has Oprah as its 5:00pm news lead-in.    

The one facet that's saving KCRA from being eaten alive by KXTV is its long-standing relationship with the Central Valley as a whole. Ask one of the many retirees that live in the northern Sacramento area, and they're bound to tell you that KCRA is their only souce for news.  In my opinion, the husband-and-wife anchor team of Dave Walker and Lois Hart are really what's keeping this Hearst boat afloat.
 

 

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Station Address:

3 Television Circle
Sacramento, California 94607

Mailing Address:
P.O. Box 2222
Oakland, California 94623

Telephone:
(916) 325-3312
 


Web Site:
www.thekcrachannel.com
Air Channel: 3
Digital Television Channel: 35 (
On The Air)
Affiliation: NBC
Ownership:
Hearst-Argyle Stations, Inc.
Newscast Title:
"KCRA 3 Reports"
Studios and Bureaus:
Sacramento; Stockton (San Joaquin County Bureau), Modesto (Stanislaus County Bureau)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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